The more traffic you drive to your website or blog, the more leads you'll get. And what do more leads bring? More potential business!
To help you drive more traffic to your website, it really helps to create a strong online presence.
Why? Well, according to BrightLocal, 97% of consumers in 2017 searched online to find local businesses, with 12% searching for a local business online every day.
This means you need to be where people are searching for you... ONLINE!
To create a stronger online presence (and to make all of your marketing efforts easier on you!) you should not only be in more places online, but you should also optimize those places with links that connect people back to your website.
These are known as backlinks and are something you should continue to work on building up as you grow your business or blog. Backlinks are not only helpful in driving more traffic to your site but they can also help improve your website's SEO score so that you start ranking higher on Google.
There are a lot of factors that go into ranking higher on Google, but in general it means that a lot of people are finding your content helpful in some way. People who find a site helpful spend more time on it clicking around to different pages and posts. They also tend to share useful information they find with others, usually on social media. This is why it's a really good idea to have social sharing buttons on your website... they help make it easier for people to share your content!
Google notices all of this (through their algorithms) and rewards you for a "job well done" by promoting different areas of your site at the top of their search results page (depending on what people are looking for.) After all, it is Google's ultimate goal to help people find the best solutions to their questions, so if you're producing quality content that everybody's talking about, you're going to get rewarded for it!
You want to be at the top of Google's search engine results page because you will be much more likely to get more clicks (people don't usually scroll all the way down to the bottom of the first page let alone go to the second page of Google). More clicks mean more leads, and what do more leads mean? That's right, MORE POTENTIAL BUSINESS!
If you're ready to start scaling up your website traffic and business TODAY, keep reading for some ideas on how to do this for FREE!
1. Put a Link to Your Site in Your Email Signature
An email signature is like a business card; it shows you are professional, reminds recipients who you are and how they can get in touch with you.
By adding a link to your website in your email signature, you're making it super easy for people to connect to your site for more information. For an extra boost, add other important links, like your social media accounts, Yelp page, and maybe even a banner for a promo you're running!
People are busy. Make things simple and efficient for them to find out more information about you and your business and they will come.
2. Put Links All Over Your Facebook Business Page
Put a link to your site in the About section of your Facebook business page, as well as in the description area of your profile pic, cover photo and any images or blog posts you add to your page.
Again, this makes it easier for people to connect to your website or blog to get more info because the link is always right there in their face. People are lazy when it comes to searching for things nowadays (they want it now, not later!) so help them help you by putting a link to your site everywhere!
3. Create an Instagram Landing Page
You may or may not know about Linktree, but it's basically a free tool that gives you a link you can add to the bio area of your Instagram account. You can create buttons/links (shown below on the left) that lead people directly to different areas of your website. When people click on this link in your bio, it opens up a navigation menu like the one below (on the right), funneling traffic to different pages and posts on your site.
Here's what my Instagram looked like back in summer of 2018:
However, if you want to take things to the next level (almost effortlessly,) I suggest creating an Instagram landing page on your own website that houses all of your links.
The benefits of having your own Instagram landing page:
- It will contain links to all the important places you want to send your followers to from Instagram.
- It will match your branding, much better than Linktree!
- You can easily make updates to it from your site using a page builder.
- You'll have more control and ownership over it (in case Linktree or Instagram ever go down!)
- You can have a prettier URL in your IG bio (instead of linktr.ee/yoursiteaname it can be yoursitename/insta)
- It's free... Linktree pro is something like $6/mo.
- Instead of your Instagram traffic going to Linktree, your Instagram traffic will go directly to your website. The more traffic it gets from authoritative sites, like Instagram, the better your SEO rankings will be on Google... and you always want to appease the Google gods. 😉 Do good by them and they will reward you exponentially!
Here's what my Instagram looks like now (April 2019):
Want some help creating one of these on your website or blog? Check out my services page for more info!
5. Be Active in Facebook Groups
Join Facebook groups where your target audience hangs out. Speak up in the group, offer advice or helpful feedback and help people get to know you.
Most groups allow you to add a link to your site or a specific blog post/page containing helpful info, as long as it's relevant to the question asked, so this can be a great way to get backlinks from a quality source (Google considers Facebook to be an authoritative, trustworthy site, so more backlinks from Facebook are an awesome way to increase your SEO score!)
This method personally drives a lot of traffic to this site, most likely because it's more personal and direct!
The less searching your potential clients have to do the better, so make it easy for them to find the solution to their problem and you can win BIG!
6. Create High-Quality Blog Posts
Show off your knowledge by writing helpful, valuable content in blog posts created specifically for your target audience (or hire a content writer to do this!)
Most people do the "easier" thing and only use social media to write lots of "mini blog posts" while they are out and about and on the go. Maybe this is because they don't know how to blog, maybe they don't understand how valuable blogging can be, or maybe they just don't have the time to write.
Whatever the case, because it's essentially "easier" to post on social media, this is exactly what most people do. If you're doing what everybody else is doing, then you are up against a LOT more competition, which means you have to work harder to get people to notice you. Plus, once you post something, it's almost immediately lost in a sea of information after just a few hours.
So basically, you're just creating a lot more work for yourself, for such a little return on investment (investment = time and energy).
I've discovered over time and experience that using social media as the main way to promote myself is really just a great way to burn myself out (maybe you've felt this at some point, too?)
Blogging, on the other hand, is much more evergreen, meaning it can continue to work for you long term.
As I mentioned above, if you write quality posts that are helpful to your target audience, your posts will most likely start showing up higher on the Google search results page, bringing you more organic traffic over time, for FREE, and without having to do a lot of extra work.
Blogging requires a bit more of an investment up front, BUT it's proven to be worth it. In fact, it's been the main method I've personally used to build all 4 of my online businesses and blogs over the past 6+ years. 🙂
Check out the stats of one of my niche blogs below. Out of the 4 blogs/websites I've built, this one is the newest (I started it in August 2016) and it's grown faster than any of my other blogs... probably because I was 3.5 years into entreprepreneurship at this point and knew what I was doing by then.
Below shows where my top all-time website traffic is coming from for that same site. Notice how most of my traffic is coming from Google and other search engines, while social media is a bit more down the line? This has a lot to do with writing blog posts and providing quality content on my site that helps people find the information they are looking for.
As you can see, Google has rewarded me quite handsomely for this. 🙂
For more info on the benefits of blogging, check out my post: Why Small Business Blogging is so Important.
7. Add Social Sharing Buttons to Your Site
Add social sharing buttons to your site to help readers share your content on social media (these will automatically include links back to your site).
You basically choose where you want these buttons show up (on the side of your page, above your content, or below your content) and which social media channels you want to include. Then when someone wants to share your content they can just click on the appropriate button and instantly share it!
This is such an easy way to get a backlink from an authoritative site, plus it gets your content in front of viewers who may have never heard of you!
8. Optimize Your Site and Blog Posts with SEO
Below are some quick tips to help you optimize your site:
- Download and install an SEO plugin like Yoast (free and easy to use).
- Download and install the Jetpack plugin and use the "Site Stats" to analyze your website traffic (you can see how many visits you're getting per day, where they are coming from, what search terms people are using, what your top posts and pages are, and what links people click on in your site.)
- Use Google's free keyword planner to do keyword research for each of your pages and posts. One of the most important places to put a keyword is at the beginning of a title tag (the page title or the post title) but you also want to include it in the "focus keyword" field at the bottom of your page/post. Make sure to insert a title and meta description using that keyword as well.
- Naturally use that keyword or key phrase throughout that specific page or post and occasionally bolden or italicize it.
- Create a search friendly architecture, using H1, H2, H3, H4 tags in the way Google prefers it (The H1 tag should be used for the title of your page and should be used only once, H2 can be used 1-2 times for the titles of very important sections, H3 can be used multiple times for the titles of less important sections, etc.)
- Add some internal links by linking words or phrases in your page or post to other relatable pages or posts on your site.
- Optimize your images by using descriptive file names (not "1049862.jpg" but something more like "Tan-girl-green-dress.jpg"). Also use descriptive titles and Alt. text (also known as Alt. tags) as these help Google recognize your graphical content which can bring you even more visitors coming from Google image searches.
9. Use Pinterest to Your Advantage
If you don't already have a FREE Pinterest business account, you should definitely sign up for one! It's a HUGE resource for driving traffic! Pinterest is a search engine, just like Google, only a visual one (and people LOVE visuals!) In fact, Google and Pinterest are personally my top two referrers for all 4 of my sites.
If you are creating blog posts, I highly recommend creating shareable Pinterest graphics (make sure they match your branding!) for your blog posts and then pinning them to a board in your Pinterest account labeled with the name of your business (example: "WhippedDream.com").
For more tips on how to drive traffic from Pinterest, check out this detailed post from TechToucan!
10. Write a Guest Post on a Reputable Site
When your content is featured on another site, you are essentially introduced to an entirely new audience, which can help you find new readers for your blog and/or lead to new clients and customers.
Guest posting will also create a backlink to your site, which, again, drives more traffic and helps increase your SEO score!
For some tips on writing an awesome guest post, check out these tips from Define Your Hustle!
11. Get as Many Online Reviews as Possible
According to BrightLocal:
- 85% of consumers trust online reviews as much as personal recommendations
- Positive reviews make 73% of consumers trust a local business more
- 49% of consumers need at least a four-star rating before they choose to use a business
- Responding to reviews is more important than ever, with 30% naming this as key when judging local businesses
- 68% of consumers left a local business review when asked - with 74% having been asked for their feedback
- Yelp & Facebook are local consumers' most trusted review sites, followed by Google & BBB.org
- Consumers read an average of 7 reviews before trusting a business - up from 6 last year
- 32% of consumers read local reviews on mobile apps this year (a growth of 14% from 2016
All that being said, you should make obtaining online reviews a priority whenever you complete a service or project with a client. Ask them to leave you a review on your Yelp page, your Google My Business page or your Facebook business page so that people who are checking you out online will be able to get a better feeling for what they can expect when they work with you or purchase products/services from you.
Always strive to provide excellence in everything you do and work hard at creating positive experiences for your clients/customers. People will notice, they'll start singing your praises, they'll be happy to write positive reviews for you when you ask, and all of this will help you achieve more business easier. 🙂
If you're looking to create your own unique identity, feel free to check out my brand + website packages!