In order to create a strong and cohesive brand, you're going to need more than just a logo. In fact, you're going to need a few different logos.
In this post I'll be explaining why you need more than one logo, the three types of logos you'll need, the difference between each one, and the common uses for each.
Keep scrolling to learn more!
Why you need more than one logo
As your business grows, your logo will likely appear on various types of media including your website, social media profiles, social media posts, business cards, emails, stationery, etc.
You always want your logo to stand out and be legible.
Your logo may not stand out or be legible if, for example, you only have one logo that has a wide shape to it. What if you run across a space that doesn’t exactly allow those dimensions? You could shrink your logo down, but then it will not longer be legible. Or what if you have a logo that was created with black text and you come across a situation where you need to put it on a dark background?
These are examples of the limitations you put on yourself by only having one logo.
On the other hand, if you have a few different layouts of your logo (wide, square circular, etc.) with a few different color options (full color, all white, all black, etc.) you'll create more versatility for your brand by insuring that you'll always have a logo option to choose from for any business need that arises.
THE THREE TYPES OF LOGOS YOU NEED:
LOGO ELEMENTS TO SUPPLEMENT YOUR LOGO
In addition to your logos, your brand may benefit from some logo elements that help supplement your visual identity. This could be an icon, a pattern, certain textures, or anything else that ties your brand together and is recognizable through your branding.
Your main logo or a variation of it should always be used to accompany the element.
Tying it all together with a branding board
My brand identity package includes the design of a primary logo, alternative logo, submark logo and any additional logo elements that are needed. It also includes a mood board and any branded collateral items, such as business cards, a branded letterhead, social media graphics, etc.
Once I've created a full visual identity for a brand, I always tie everything together with a branding board.
A branding board displays all of the design elements of a brand on one sheet, including the logos, font names, color palette, mood board, and other design elements that were created.
This is a valuable asset to have because it will act as a reference sheet to help you keep the look and feel of your brand consistent going forward. In addition, you could provide this file to anyone else who might be helping you market and advertise your brand, such as a social media manager or another designer.