How to Optimize Pinterest Graphics for the Best Conversions

As part of my signature branding + website package, I give my clients the choice of choosing 5 branded collateral items, to help their brand look unique, professional and cohesive. Collateral items can include anything from business cards to Facebook branding to custom icons to Pinterest graphics. In this post, I'm going to explain what Pinterest graphics are, why you need them, and how to … Read more about How to Optimize Pinterest Graphics for the Best Conversions

10 Things I Look For When Hiring Someone for High-End Work

I have been busy. Real busy. Just a few days ago I decided that maybe it was finally time to take the next step and look into hiring a person or even a group of people, that I could outsource some of my work to so that I could spend more focused time on the things I actually love to do and what I am best at. A few months back, I was getting ready to hire an assistant to help me with some of the … Read more about 10 Things I Look For When Hiring Someone for High-End Work

What I’m Doing to Elevate My Business

Do you ever get that feeling in your gut? You know that feeling... the one that nags at you all day, begging for your attention. Then, if you don't give it the attention it wants during the day, it comes back around to haunt you at night, filling your mind with the kind of racing thoughts and worries that prevent you from getting a good night's sleep. You tell yourself you don't have time to … Read more about What I’m Doing to Elevate My Business

Top 4 Ways I’ve Been Finding New Clients Lately

So, over the past few weeks, I've been trying out some new marketing ideas I had to help me get more traffic to my site, connect with more female entrepreneurs and build up my list of clientele. I've been getting a lot of positive results from what I've been doing so I wanted to share my findings in this blog post! The best part? They literally cost me NOTHING... other than a little bit of time. … Read more about Top 4 Ways I’ve Been Finding New Clients Lately

6 Tools I Use to Automate my Weekly Workload

I don't know about you but I am allllll about automating things so I can create more time freedom in my life and do more of the things I actually like to do. Plus, I am a solopreneur who runs 4 of my own online businesses and blogs... by myself. I don't really want to be sitting at the computer all day every day slaving away at tedious tasks. After all, having your own business should be fun, and … Read more about 6 Tools I Use to Automate my Weekly Workload

Why a Mood Board is an Important First Step in Your Branding Process

As your designer, the more information I have about you and your business up front, the better I will be able to help you create the beginnings of a successful brand. :) My branding process usually starts off with some questionnaires that help me get a better understanding of what you do, who your target audience is, what your mission is and what your long-term goals are. After that, we begin … Read more about Why a Mood Board is an Important First Step in Your Branding Process

11 Ways to Drive More Traffic to Your Site for FREE

The more traffic you drive to your website or blog, the more leads you'll get. And what do more leads bring? More potential business! To help you drive more traffic to your website, it really helps to create a strong online presence. Why? Well, according to BrightLocal, 97% of consumers in 2017 searched online to find local businesses, with 12% searching for a local business online every day. This … Read more about 11 Ways to Drive More Traffic to Your Site for FREE

Featured Unicorn: Shannon Gaines

THE CLIENT Shannon Gaines THE BRAND Epic Tan is a spray tanning studio located in Scottsdale, AZ, offering in-studio custom spray tans, mobile spray tans, and competition tans. They are committed to making their clients feel beautiful with a natural-looking sunless tan that is customized to each individual skin type and personal preference, without the harmful effects of UV … Read more about Featured Unicorn: Shannon Gaines

What is Branding + Why is it Important?

If you own a small business, you might be one of the many who overlooks how important it is to professionally brand yourself. Maybe you don't really understand what branding is, maybe you are just starting out and don't think you have the budget to create a professional-looking brand, or maybe you think all you need is a logo and a color scheme. Whatever the case may be, I'm here to tell you that … Read more about What is Branding + Why is it Important?

Blog + Biz Resources to Help You Create and Grow Your Business

When I first started this business in 2013, I had no idea where to begin. I remember longing for some sort of list of resources I could use to not only help me get everything set up but also help me manage and grow my business easier. So, after many years of trial and error, I decided to create that list for you! Below is the list of tools and resources I personally use, support and totally … Read more about Blog + Biz Resources to Help You Create and Grow Your Business

How to Create the Perfect Facebook Group Cover Photo

If you host a group on Facebook, you may have noticed that your cover photo is looking a little "off." This is because Facebook changed the size of the Facebook group cover photo on November 27, 2017. Along with this size change, there are parts from the top and bottom of the image that are mysteriously disappearing, but yet are still part of the image (??) And, depending on which device you're … Read more about How to Create the Perfect Facebook Group Cover Photo

Featured Unicorn: MaryKate McInerney

MaryKate McInerney is the beauty and brains behind Kissed, an airbrush tanning studio in West Roxbury, MA. HOW WE MET I met MaryKate, back in 2016, as a referral from spray tan educator and mentor Kelly Callaghan. MaryKate had just started her own airbrush tanning business and was looking for some help with her branding and website. We started off by working together on Pinterest to figure … Read more about Featured Unicorn: MaryKate McInerney

A Beginner’s Guide to Logo Design

Designing a logo might seem like a simple and quick task, however, there's actually lot more that goes into it than you might think.  Whether you're a new business just starting out, or a business who's in the process of rebranding, there are a few important things you are going to want to consider before you get started. The guide below should open your mind to some new ideas and concepts you may … Read more about A Beginner’s Guide to Logo Design

How to Manually Backup Your Website’s WordPress Files and Database

Do you backup your website? If you're like most people, you probably don't make it a priority to make sure your website is backed up. Maybe you don't think anything bad will happen. Maybe you don't know how to backup your website. Or maybe you never even knew you had to. Whatever your reason is, it's time for you to learn why it's one of the most important things you should be doing on a regular … Read more about How to Manually Backup Your Website’s WordPress Files and Database

How to Link Within a Page Using Anchor Links

Adding anchor links to a WordPress page is super simple! I'm going to show you how to do it in just 3 steps and without having to do any kind of coding! But first, let's go over what anchor links are and how you can use them. What is an Anchor Link? An anchor link is a link on a page that brings you to a specific spot (an anchor) on that same page. What is an Anchor? An anchor is an invisible … Read more about How to Link Within a Page Using Anchor Links

How I Created My Dream Business + Freedom Lifestyle

This is my story about how I became an entrepreneur (after never wanting to have my own business,) how I discovered my true passion and how I created the kind of lifestyle that gives me the freedom to be my own boss, live wherever I want and do more of what I love. It's a long post, so be ready to read! I wanted to provide valuable insights for you so I tried to be as detailed as possible. :) I … Read more about How I Created My Dream Business + Freedom Lifestyle

What is SEO and Why is it Important

As a new blogger, entrepreneur or small business owner, you may be wondering, "how the heck do I get my business noticed online and without having to spend a ton of money on marketing and advertising?" The answer, my friend, is SEO, or Search Engine Optimization. In this post, I'm going to help you get a better understanding of what SEO is, how it works and why it's absolutely one of the most … Read more about What is SEO and Why is it Important