Dullari

The Client Dullari The Brand Dulla and Ari are a husband and wife team working as worldwide health coaches and living in San Diego. They help people get healthy and help other people help people get healthy! Their Goals Their goals are to have time freedom to be at home, to have financial freedom, and to be able to share the gift of what they do freely. They want to be an example of … Read more about Dullari

The 3 Types of Logos You Need

In order to create a strong and cohesive brand, you're going to need more than just a logo. In fact, you're going to need a few different logos. In this post I'll be explaining why you need more than one logo, the three types of logos you'll need, the difference between each one, and the common uses for each. Keep scrolling to learn more!     As your business grows, your logo will … Read more about The 3 Types of Logos You Need

Why Your Brand is Worth Spending Time and Money On

You probably started your small business or blog because you wanted to make a positive impact on a certain group of people who truly need what you offer, right? But have you ever asked yourself if your brand is actually connecting with those people in the way you want it to? Does your brand communicate who you truly are, why you're unique and why you're valuable to those people? If you constantly … Read more about Why Your Brand is Worth Spending Time and Money On

Where Should I Buy My Domain Name and Hosting?

One question I get asked pretty often is: Where should I buy my domain name and web hosting? Well, I have the answer for you! Scroll down to learn which provider I most prefer + get my special rate while you're at it! :)   *This post contains affiliate links.   My top domain and hosting recommendation is . They power over 2 million websites worldwide and offer 99% uptime. If you ever … Read more about Where Should I Buy My Domain Name and Hosting?

How to Optimize Pinterest Graphics for the Best Conversions

In this post, I'm going to explain what Pinterest graphics are, why you need them, and how to optimize them for the best conversions. But first, let's talk about what Pinterest is and why it's one of my FAVORITE marketing platforms. PINTEREST IS A VIRTUAL SEARCH ENGINE Google is a text-based search engine that uses "bots" to crawl websites and search for text that it can use to identify … Read more about How to Optimize Pinterest Graphics for the Best Conversions

10 Things I Look For When Hiring Someone for High-End Work

I have been busy. Real busy. Just a few days ago I decided that maybe it was finally time to take the next step and look into hiring a person or even a group of people, that I could outsource some of my work to so that I could spend more focused time on the things I actually love to do and what I am best at. A few months back, I was getting ready to hire an assistant to help me with some of the … Read more about 10 Things I Look For When Hiring Someone for High-End Work

What I’m Doing to Elevate My Business

Do you ever get that feeling in your gut? You know that feeling... the one that nags at you all day, begging for your attention. Then, if you don't give it the attention it wants during the day, it comes back around to haunt you at night, filling your mind with the kind of racing thoughts and worries that prevent you from getting a good night's sleep. You tell yourself you don't have time to … Read more about What I’m Doing to Elevate My Business

Top 4 Ways I’ve Been Finding New Clients Lately

So, over the past few weeks, I've been trying out some new marketing ideas I had to help me get more traffic to my site, connect with more female entrepreneurs and build up my list of clientele. I've been getting a lot of positive results from what I've been doing so I wanted to share my findings in this blog post! The best part? They literally cost me NOTHING... other than a little bit of time. … Read more about Top 4 Ways I’ve Been Finding New Clients Lately

6 Tools I Use to Automate my Weekly Workload

I don't know about you but I am allllll about automating things so I can create more time freedom in my life and do more of the things I actually like to do. Plus, I am a solopreneur who runs 4 of my own online businesses and blogs... by myself. I don't really want to be sitting at the computer all day every day slaving away at tedious tasks. After all, having your own business should be fun, and … Read more about 6 Tools I Use to Automate my Weekly Workload

Why a Mood Board is an Important First Step in Your Branding Process

As your designer, the more information I have about you and your business up front, the better I will be able to help you create the beginnings of a successful brand. :) My branding process usually starts off with some questionnaires that help me get a better understanding of what you do, who your target audience is, what your mission is and what your long-term goals are. After that, we begin … Read more about Why a Mood Board is an Important First Step in Your Branding Process

11 Ways to Drive More Traffic to Your Site for FREE

The more traffic you drive to your website or blog, the more leads you'll get. And what do more leads bring? More potential business! To help you drive more traffic to your website, it really helps to create a strong online presence. Why? Well, according to BrightLocal, 97% of consumers in 2017 searched online to find local businesses, with 12% searching for a local business online every day. This … Read more about 11 Ways to Drive More Traffic to Your Site for FREE

Featured Unicorn: Shannon Gaines

 The ClientShannon GainesThe BrandEpic Tan is a spray tanning studio located in Scottsdale, AZ, offering in-studio custom spray tans, mobile spray tans, and competition tans.They are committed to making their clients feel beautiful with a natural-looking sunless tan that is customized to each individual skin type and personal preference, without the harmful effects of UV tanning.Descriptive Brand … Read more about Featured Unicorn: Shannon Gaines

What is Branding + Why is it Important?

If you own a small business, you might be one of the many who overlooks how important it is to professionally brand yourself. Maybe you don't really understand what branding is, maybe you are just starting out and don't think you have the budget to create a professional-looking brand, or maybe you think all you need is a logo and a color scheme. Whatever the case may be, I'm here to tell you that … Read more about What is Branding + Why is it Important?

Blog + Biz Resources to Help You Create and Grow Your Business

When I first started this business in 2013, I had no idea where to begin. I remember longing for some sort of list of resources I could use to not only help me get everything set up but also help me manage and grow my business easier. So, after many years of trial and error, I decided to create that list for you! Below is the list of tools and resources I personally use, support and totally … Read more about Blog + Biz Resources to Help You Create and Grow Your Business

How to Create the Perfect Facebook Group Cover Photo

If you host a group on Facebook, you may have noticed that your cover photo is looking a little "off." This is because Facebook changed the size of the Facebook group cover photo on November 27, 2017. Along with this size change, there are parts from the top and bottom of the image that are mysteriously disappearing, but yet are still part of the image (??) And, depending on which device you're … Read more about How to Create the Perfect Facebook Group Cover Photo

Featured Unicorn: MaryKate McInerney

MaryKate McInerney is the beauty and brains behind Kissed, an airbrush tanning studio in West Roxbury, MA. HOW WE MET I met MaryKate, back in 2016, as a referral from spray tan educator and mentor Kelly Callaghan. MaryKate had just started her own airbrush tanning business and was looking for some help with her branding and website. We started off by working together on Pinterest to figure … Read more about Featured Unicorn: MaryKate McInerney

A Beginner’s Guide to Logo Design

Designing a logo might seem like a simple and quick task, however, there's actually lot more that goes into it than you might think.  Whether you're a new business just starting out, or a business who's in the process of rebranding, there are a few important things you are going to want to consider before you get started. The guide below should open your mind to some new ideas and concepts you may … Read more about A Beginner’s Guide to Logo Design

How to Manually Backup Your Website’s WordPress Files and Database

Do you backup your website? If you're like most people, you probably don't make it a priority to make sure your website is backed up. Maybe you don't think anything bad will happen. Maybe you don't know how to backup your website. Or maybe you never even knew you had to. Whatever your reason is, it's time for you to learn why it's one of the most important things you should be doing on a regular … Read more about How to Manually Backup Your Website’s WordPress Files and Database

How to Link Within a Page Using Anchor Links

Adding anchor links to a WordPress page is super simple! I'm going to show you how to do it in just 3 steps and without having to do any kind of coding! But first, let's go over what anchor links are and how you can use them. What is an Anchor Link? An anchor link is a link on a page that brings you to a specific spot (an anchor) on that same page. What is an Anchor? An anchor is an invisible … Read more about How to Link Within a Page Using Anchor Links

The Value Behind Website Maintenance

  Your website works for you 24/7, which means it has the potential to bring you a lot of traffic and a lot more business! However, if you're not keeping your site fresh and up-to-date, or formatting and optimizing your content correctly for SEO, you may not be seeing the kind of results you were hoping for. Search engines, like Google, are focused on the user and so they reward websites that … Read more about The Value Behind Website Maintenance