In order to create a strong and cohesive brand, you're going to need more than just a logo. In fact, you're going to need a few different logos. In this post I'll be explaining why you need more than one logo, the three types of logos you'll need, the difference between each one, and the common uses for each. Keep scrolling to learn more! As your business grows, your logo will likely appear on various types of media including your website, social media profiles, social media … [Read more...] about The 3 Types of Logos You Need
You probably started your small business or blog because you wanted to make a positive impact on a certain group of people who truly need what you offer, right? But have you ever asked yourself if your brand is actually connecting with those people in the way you want it to? Does your brand communicate who you truly are, why you're unique and why you're valuable to those people? If you constantly feel like you're spending all kinds of time and energy trying to "sell yourself" to people, it may … [Read more...] about Why Your Brand is Worth Spending Time and Money On
Do you ever get that feeling in your gut? You know that feeling... the one that nags at you all day, begging for your attention. Then, if you don't give it the attention it wants during the day, it comes back around to haunt you at night, filling your mind with the kind of racing thoughts and worries that prevent you from getting a good night's sleep. You tell yourself you don't have time to think about whatever it is because you are BUSY and have bigger things to attend to. Yet, no matter … [Read more...] about What I’m Doing to Elevate My Business
As your designer, the more information I have about you and your business up front, the better I will be able to help you create the beginnings of a successful brand. :) My branding process usually starts off with some questionnaires that help me get a better understanding of what you do, who your target audience is, what your mission is and what your long-term goals are. After that, we begin working together to create your brand identity; the visual components that make up the look and feel of … [Read more...] about Why a Mood Board is an Important First Step in Your Branding Process
If you own a small business, you might be one of the many who overlooks how important it is to professionally brand yourself. Maybe you don't really understand what branding is, maybe you are just starting out and don't think you have the budget to create a professional-looking brand, or maybe you think all you need is a logo and a color scheme. Whatever the case may be, I'm here to tell you that branding is ABSOLUTELY one of the most important things you should be investing in, whether you are … [Read more...] about What is Branding + Why is it Important?