How to Optimize Pinterest Graphics for the Best Conversions

As part of my signature branding + website package, I give my clients the choice of choosing 5 branded collateral items, to help their brand look unique, professional and cohesive. Collateral items can include anything from business cards to Facebook branding to custom icons to Pinterest graphics. In this post, I'm going to explain what Pinterest graphics are, why you need them, and how to … Read more about How to Optimize Pinterest Graphics for the Best Conversions

10 Things I Look For When Hiring Someone for High-End Work

I have been busy. Real busy. Just a few days ago I decided that maybe it was finally time to take the next step and look into hiring a person or even a group of people, that I could outsource some of my work to so that I could spend more focused time on the things I actually love to do and what I am best at. A few months back, I was getting ready to hire an assistant to help me with some of the … Read more about 10 Things I Look For When Hiring Someone for High-End Work

Top 4 Ways I’ve Been Finding New Clients Lately

So, over the past few weeks, I've been trying out some new marketing ideas I had to help me get more traffic to my site, connect with more female entrepreneurs and build up my list of clientele. I've been getting a lot of positive results from what I've been doing so I wanted to share my findings in this blog post! The best part? They literally cost me NOTHING... other than a little bit of time. … Read more about Top 4 Ways I’ve Been Finding New Clients Lately

11 Ways to Drive More Traffic to Your Site for FREE

The more traffic you drive to your website or blog, the more leads you'll get. And what do more leads bring? More potential business! To help you drive more traffic to your website, it really helps to create a strong online presence. Why? Well, according to BrightLocal, 97% of consumers in 2017 searched online to find local businesses, with 12% searching for a local business online every day. This … Read more about 11 Ways to Drive More Traffic to Your Site for FREE

How to Create the Perfect Facebook Group Cover Photo

If you host a group on Facebook, you may have noticed that your cover photo is looking a little "off." This is because Facebook changed the size of the Facebook group cover photo on November 27, 2017. Along with this size change, there are parts from the top and bottom of the image that are mysteriously disappearing, but yet are still part of the image (??) And, depending on which device you're … Read more about How to Create the Perfect Facebook Group Cover Photo

The Value Behind Website Maintenance

  Your website works for you 24/7, which means it has the potential to bring you a lot of traffic and a lot more business! However, if you're not keeping your site fresh and up-to-date, or formatting and optimizing your content correctly for SEO, you may not be seeing the kind of results you were hoping for. Search engines, like Google, are focused on the user and so they reward websites that … Read more about The Value Behind Website Maintenance

How to Create Pinterest Graphics that Drive Traffic to Your Site

This post will provide some tips and guidelines for creating Pinterest graphics that not only look good but also drive traffic to your site! I'll be going over: What Pinterest is and why you should create Pinterest graphics for your blog posts Some Pinterest graphic design and optimization guidelines Some social share tools to help you boost your traffic A step-by-step tutorial on how to easily … Read more about How to Create Pinterest Graphics that Drive Traffic to Your Site

What is SEO and Why is it Important

As a new blogger, entrepreneur or small business owner, you may be wondering, "how the heck do I get my business noticed online and without having to spend a ton of money on marketing and advertising?" The answer, my friend, is SEO, or Search Engine Optimization. In this post, I'm going to help you get a better understanding of what SEO is, how it works and why it's absolutely one of the most … Read more about What is SEO and Why is it Important

Why Small Business Blogging is so Important

This post is going to talk about why small business blogging is so important, especially if you want to boost your business without spending a lot of money on advertising and marketing. FIRST OF ALL, WHAT IS A BLOG? A blog is a page of a website that displays articles (also known as blog posts) in a feed. Your articles are usually updated on an ongoing basis and are listed in chronological … Read more about Why Small Business Blogging is so Important

Affiliate Marketing: The Easiest Way to Make Passive Income

WHAT IS AFFILIATE MARKETING Affiliate marketing is the process of earning a commission by promoting other people’s (or company’s) products or services. If there is a product or service you use and love, you can promote it on your website or blog and earn a piece of the profit for each sale that you make. This is a win-win-win on three levels:  • You earn a commission • The company you promote … Read more about Affiliate Marketing: The Easiest Way to Make Passive Income

Why Your Business Needs a Website

This post is going to explain the reasons why your business needs a website, whether you're a small business, large business or entrepreneur.   So you're contemplating getting a website, but you're feeling on the fence about it, wondering if you really need one. Maybe you believe a website isn't in your budget, or maybe you just don't really understand the benefits of having one. Maybe you … Read more about Why Your Business Needs a Website