Featured Unicorn MaryKate McInerney - Owner of Kissed Tan

MaryKate McInerney is the beauty and brains behind Kissed, an airbrush tanning studio in West Roxbury, MA.

MaryKate McInerney | Owner of Kissed Organic Airbrush Tanning

HOW WE MET

I met MaryKate, back in 2016, as a referral from spray tan educator and mentor Kelly Callaghan.

MaryKate had just started her own airbrush tanning business and was looking for some help with her branding and website.

We started off by working together on Pinterest to figure out her color scheme and the overall feeling of her brand. I had her create a secret “Brand Inspiration Board,” where she pinned a variety of colors, shapes, images, fonts and patterns; anything that reflected her target audience and the overall tone of how she wanted her brand to look and feel.

MaryKate wanted to target anyone who desired the look of an organic, natural, healthy airbrush tan and she wanted her branding to feel simple, uplifting, warm and clean.

I used her secret Brand Inspiration Board on Pinterest to create her Branding Board, which showcased all of her branding elements. This included her logos, her custom color palette, her fonts, and all her branded signature design elements.

In addition, I also helped her with her main logo; she had originally designed it herself, but needed to have it vectorized so that she could scale it to any size and use it for both web and print purposes. We also updated the colors to match her new color palette, which was mainly pink, gray and white.

HERE’S HOW MARYKATE’S LOGO LOOKED BEFORE

Original Kissed Organic Airbrush Tanning Logo

HERE’S HOW MARYKATE’S LOGO LOOKED AFTER

Kissed Organic Airbrush Tanning Logo

HERE’S MARYKATE’S BRANDING BOARD

Kissed Organic Airbrush Tanning Branding Board | Whipped Dream

Once we had all of her branding elements down, we worked together to design a custom WordPress site that featured 8 pages and also included a blog. Her site is responsive, so that it looks great on all devices (mobile, tablet, laptop, desktop,) and is also search engine optimized so that people are able to find her online.

FIRST PAGE OF KISSED WEBSITE

Kissed Tanning Website | Designed by Whipped Dream

RESPONSIVE WEBSITE FOR KISSED ORGANIC AIRBRUSH TANNING

Looks good on all devices!

Kissed Tanning Responsive Website | Whipped Dream

View the live Kissed website.

 

Ambitious Unicorn

IN HER OWN WORDS

"Whipped Dream was one of the best investments I made for my airbrush tanning business. Tara is extremely knowledgeable and creative when it comes to designing your dream website. She always responded very quickly to any questions or changes I had. I highly recommend designing a branding board and website with her. She has a great eye for understanding your taste in colors, fonts, logos, etc. It is obvious from the beginning how talented and experienced she is with website development. Most of all, she does exactly what you want! She makes sure that you are 100% satisfied with the results!"

MaryKate McInerney | Owner of Kissed Organic Airbrush Tanning

MaryKate McInerney | Kissed

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2016-11-05T12:58:47+00:00

MaryKate McInerney | Kissed

MaryKate McInerney | Owner of Kissed Organic Airbrush Tanning
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