MaryKate McInerney is the beauty and brains behind Kissed, an airbrush tanning studio in West Roxbury, MA.
HOW WE MET
I met MaryKate, back in 2016, as a referral from spray tan educator and mentor Kelly Callaghan.
MaryKate had just started her own airbrush tanning business and was looking for some help with her branding and website.
We started off by working together on Pinterest to figure out her color scheme and the overall feeling of her brand. I had her create a secret “Brand Inspiration Board,” where she pinned a variety of colors, shapes, images, fonts and patterns; anything that reflected her target audience and the overall tone of how she wanted her brand to look and feel.
MaryKate wanted to target anyone who desired the look of an organic, natural, healthy airbrush tan and she wanted her branding to feel simple, uplifting, warm and clean.
I used her secret Brand Inspiration Board on Pinterest to create her Branding Board, which showcased all of her branding elements. This included her logos, her custom color palette, her fonts, and all her branded signature design elements.
In addition, I also helped her with her main logo; she had originally designed it herself, but needed to have it vectorized so that she could scale it to any size and use it for both web and print purposes. We also updated the colors to match her new color palette, which was mainly pink, gray and white.
HERE’S HOW MARYKATE’S LOGO LOOKED BEFORE
HERE’S HOW MARYKATE’S LOGO LOOKED AFTER
HERE’S MARYKATE’S BRANDING BOARD
Once we had all of her branding elements down, we worked together to design a custom WordPress site that featured 8 pages and also included a blog. Her site is responsive, so that it looks great on all devices (mobile, tablet, laptop, desktop,) and is also search engine optimized so that people are able to find her online.
FIRST PAGE OF KISSED WEBSITE
RESPONSIVE WEBSITE FOR KISSED ORGANIC AIRBRUSH TANNING
Looks good on all devices!
IN HER OWN WORDS
MaryKate McInerney | Kissed