You understand that you need a well-designed brand in order to stand out, get noticed and be taken seriously. This package is perfect for those who are looking to create a strong foundation for their brand but aren't sure where to begin.
"Tara is AMAZING!! She is so nice, so accommodating and has great ideas! She had all my logos completed, with me asking a million questions and having her show me different options in just 2 days!!!! Her communication was the best and I never had to wait for a response because she told me what she was working on every part of the process!"
A comprehensive questionnaire that will help you dive deep into the heart of your brand and uncover what you are all about. This will include specific questions about who your target audience is, how you want your brand to look and feel, what your business goals are, and a whole lot more! Your answers will help you gain some major clarity while also giving me a better understanding of the direction I need to go in when creating your unique logos.
A collage of images and text that helps establish the look + feel of your brand. This will also include your brand’s color palette.
I’ll create a unique and memorable design that effectively conveys your brand’s message and image. Includes 3 concepts, 2 revisions.
I’ll also create a few alternative logos you can choose from if you ever need to use your logo on a different color background or in smaller space. This would ultimately give you more freedom of use with it, while also making sure it's always legible no matter where you use it.
I’ll add all of your final logo files to your own folder on Google Drive. This will include different versions for each, including: your color logos + all-white logo options, and all-black logo options. You'll have a complete tool box of options you can choose from for ANY occasion going forward!
Your logo file folder will also include a quick guide on how to use each logo file so that you know which ones are specifically for print purposes and which ones are specifically for web purposes.
A matching business card you can hand out to help new potential clients connect with you.
This displays all of the design elements of your brand on one sheet, including finalized logos, fonts, color palette, and inspirational photos from your mood board. It's important to have one of these because it will help you (and your team) keep the look and feel of your brand consistent going forward.
1-2 week timeline*
Timeline is dependent on the number of edits requested as well as the response time between you and I.
It's important that you understand this is a collaborative process, so please make sure you are available to respond to design questions and drafts.
Please check my waitlist first to make sure I can accommodate you.
Fill out the form at the bottom of this page to let me know which package you are interested in. I'll get back to you to discuss your business and the goals for your brand. You can ask me any questions you have and get comfortable with how the process works.
Once we both decide we'd like to move forward, I will email you a formal Project Agreement detailing your start date, pricing, and which features will be included in your package. I will also send you a link to take a 50% non-refundable deposit online via credit card.
Once this is paid, your spot will be secured in my schedule and your project will be my top priority once we arrive at your start date.
Here’s where the fun starts! I will send you a brand questionnaire to help me learn more about you, your business, your target audience and your goals. I will also have you fill up a "Brand Inspiration" board on Pinterest with anything that symbolizes the overall look and feel of your new brand. I will use this to create your Mood Board and color palette. If you'd like to get a head start on this, please find instructions for this here.
For design inspiration, feel free to check out the following Pinterest boards:
You can pin some of these to a board on your account and share it with me if you'd like. 🙂
The first step of your custom branding design is the creation of a “mood board”. A mood board is a collection of inspiration that will serve as a starting point to get the mood of your brand going. Taking into account our conversations and after studying your brand questionnaire, I’ll create a mood board with a custom color palette.
You’ll have a chance to request up to 2 rounds of revisions until you love the direction. Once you approve this, we can move on to creating your logo and other branding elements.
It’s the part you’ve been waiting for - your logo mockups! During this phase, I’ll send you the initial 3 unique logo designs for you to choose from and move forward with. After choosing, you’ll have up to 2 rounds of revisions to get the logo looking absolutely perfect.
After we have a solid primary logo, I’ll create a few alternate and sub-mark logos to compliment the primary logo design and
Each design item will include up to 2 revisions. Additional revisions (if needed) will be billed at my hourly rate.
After we have your logos finalized, we'll begin designing your business cards.
You will have 2 revision rounds included.
Please let me know if you'd like these to be printed and shipped to you, and I'll give you an additional quote.
Once all designs are approved, I'll put them all together on one sheet and save it for you as a PDF so you can see what you're new brand will look like as a whole!
Once you approve the design and all requirements are met you will be required to make your payment for the remaining balance of the site. I will email you a link to make this payment.
After all items are approved, I’ll bring everything together to finalize your exciting new branding package. Included in your final branding package will be your new logo, logo variation(s), sub mark, color palette, fonts, mood board, and any other elements we decided on in the initial proposal.
Once you’re completely in love with your new branding and your final payment has been made, I’ll add all the files to a shared folder made just for you on Google Drive. You should then download all the files to your computer so that you always have access to them for future projects!