So you're contemplating getting a website, but you're feeling on the fence about it, wondering if you really need one. Maybe you believe a website isn't in your budget, or maybe you just don't really understand the benefits of having one. Maybe you think your business is too small or you have products or services that just can't be sold online.
It's definitely a good idea to analyze the benefits of having one and the fact that you're reading this article shows you're an intelligent person who tends to think things through.
BUT, the fact is, there are over 3 billion people in the world searching for various kinds of information on the internet. If you don't have a website, then potential customers can't find you online, and so to them, your business essentially doesn't exist. If your competitor has a website and you don't, they are much more likely to get business over you.
So why do you need a website? Keep reading...
The Benefits of Having a Website
1. A website works for you 24/7
Websites never take a break, so your business can technically be open for 24 hours a day, 7 days a week, 365 days a year. Consider it as your #1 employee, working for you around the clock, even on weekends and holidays!
2. A website works as a real-time online brochure
If you get most of your business through networking and personal connections, then they will want to check out your website. Your potential customers can find out about you and any of your services or products online, any time of day.
If you need to make any changes or updates to your services, this can be done quickly and easily, too! You also won't need to spend extra money and time creating and distributing printable brochures, which can become a hassle, especially if you're constantly making changes to your services or pricing or adding new products.
3. A website reaches people on a global scale
Websites allow anyone in the world to view your business, and with over 3 billion people using the internet, that opens a lot of doors! And if you don't have a website, you're leaving money on the table!
4. A website brings instant credibility
By having a well-structured website, it shows how professional you are, how serious you take your business and what you can bring to the table for your customers/clients. This can foster instant credibility with anyone and they will start taking you and your business more seriously.
5. A website brings more traffic and more sales
Billions of people use the internet every day, and 90% of those have purchased something or contacted a company, online in the last 12 months. By not having a website, you will be at a disadvantage to those who do have a website.
6. A website helps build relationships
New business and personal connections with clients, customers and website owners can lead to extra streams of income for you! You can also easily connect with and chat to new leads and answer their questions in real time.
7. A website is cost effective
The "rent" you pay for an online presence is a lot lower than what you would pay for a brick and mortar store. Plus, you'll know exactly how much your website is going to cost you and it's all online. A brick and mortar store, on the other hand, could be broken into, have theft, damage, require extra staff, etc.
8. A website is easy to market your business online
Having a website and online presence allows you to easily market your business. There are plenty of online marketing strategies you can use to advertise your services and products, plus get the word out about your business. Online marketing has been proven to be very effective and allows for the least amount of effort, money and time, as opposed to in-person marketing.
Does Your Small Business Have a Website?
If not, what is holding you back from creating one or hiring someone to help you create one?
Feel free to comment below and let us know!